1) V O D A F O N E R E D & A B L A F A H I T A E X P E R I E N T I A L E V E N T
W H O ' S A B L A F A H I T A ?
Abla Fahita is a famous Egyptian sarcastic puppet character. The character was introduced in 2010 online and has started a show in 2014 (Abla Fahita Live from the Duplex) on famous middle east channel CBC. and then become one of the most watched shows in the middle east.
We came up with a concept that Abla Fahita make a special event for Vodafone Red costumers with a lot of activation & entertainment ideas. started with teaser hashtag #love_you_red on Abla Fahita page on social media using VF Red guidelines (using black & white photo with red color) then after 2 days re-post and reveal replay from Vodafone red page with the same hashtag to announce a competition to win a ticket to attend the special event for VF Red Costumers. The competition was answering questions about Abla Fahita on a link sponsored by VF Red.
AFTER PICKING THE NUMBER OF VODAFONE USERS NEEDED, WE WILL SEND THEM AN INVITATION. WHEN RED ATTENDEES ARRIVE THE ABLA FAHITA THEATRE, THEY WILL FIND RED THEME IN ALL SIDES OF THE SHOW RED BALOONS, MOCK-UP FOR VF RED & ABLA FAHITA, RED FLOWERS CENTERPIECE IN THE TABLES.THEY WILL FIND A RED JUICE PLACE WHERE ANY JUICE OFFER WILL BE ONLY RED. EXAMPLE, STRAWBERRY, WATERMELON, TOMATO, POMEGRANATE.
BY THE END OF THE SHOW, ABLA FAHITA WILL GET A WHEEL FORTUNES OUT AND WILL PLAY WITH VODAFONE RED ATTENDEES A FUN GAME. FAHITA WILL CHOOSE RANDOM NUMBERS TO ROTATE THE WHEEL (NUMBERS THEY TOKE IN ENTRENCE). THE OPTIONS ON THE WHEEL FORTUNE WILL BE:
- ASK ABLA FAHITA A QUESTION - ANSWER ABLA FAHITA’S QUESTION
- TAKE A SELFIE WITH ABLA FAHITA - TAKE AN INVITATION FOR THE NEXT WEEK SHOW
- REQUEST FROM ABLA FAHITA AND YOU MUST DO
SOCIAL MEDIA POSTS HAVE BEEN POSTED AFTER THE SHOW BY VF RED
2) C A R R I E R & M I D E A A I R C O N D I T I O N E R E X P E R I E N T I A L E V E N T
We made an event for lunching some products for Carrier & Midea AC, the theme of the event was retro-futuristic which reflect the mix of the two brands, Carrier the 1st AC in the history & Midea the icon of the innovation & futuristic options. Guests will receive a digital invitation that is equipped with a screen. When opened, there will be a voice over that welcomes the guests to attend Miraco’s upcoming event, while the text gets animated on the screen.
Upon arrival, guests will enter through a gate that leads to the foyer. The gate will be branded by Carrier and Midea and themed to reflect the retro-futuristic mood intended. Following that, the guests will enter the foyer where products of both Carrier and Midea will be displayed in an avant-garde manner.
For each product there will be a circle on the floor marked with “Step Here To Start” that has a screen located right above it. As the guest steps on it, a video will start running on the screen to showcase the features and specifications of the product.
The product itself will be located right next to the above described setup for guests to experience the actual product and interact with its features through the remote control. It will be marked with “Try Me”.
As the guests find their places, they will each find a tablet along with some flyers on their table. The flyers are supplied with QR codes that are linked to the tablet. The guests will use their tablets to see the features on their screens as an augmented reality when they scan the product-specific QR code.
2) Z A B A D O P L U S A C T I V A T I O N
Zabado Plus is a new product with Honey mixed with Oats to give you a double dose energy to complete all duties through your day. we came up with on ground activation idea to how we can deliver the concept of plus energy to the costumers. so we made a device with boxing bag and punch power measure connected with Zabado bottles. The more exert energy in the punch, the more you will gain Z bottles. And after finishing the game, our ushers will advice the costumers that if they always want a plus energy they should drink Z plus.
Zabado Plus social media page posts about the activation
