Agency : JWT Cairo
Art Director : Tarek Zidan
Junior Art Director : Begad Hassan
Senior Copywriter: El Refaey
Account director: Mohamed Galal
A shopper marketing experience for Kitkat toke a place in the middle east hypermarkets in 2017. The idea behind it was change the concept of take a break which the main theme for Kitkat to take many micro breaks. Break before, during and after work for example. We spread the concept of micro breaks in everywhere starting from vehicles parking (Transition zone) to cashier area (Impulse zone).
G A T E O P E N E R
At the parking entrance we will customize the opener as a Kitkat bar. It is the first thing customers will see as they arrive to the shopping mall.
E L E V A T O R S
E S C A L A T O R S
H Y P E R M A R K E T E N T R A N C E
Cover the security gate with Kitkat fingers mock-up
P O I N T E R
Whenever Kitkat product display is present, a pointer will be placed above it in a recognizable size for consmers to see from distance.
The sign will be moving towards the product display. It is a way to grab the attention and call people to take a micro break in
between shopping.
The sign will be moving towards the product display. It is a way to grab the attention and call people to take a micro break in
between shopping.
K I T K A T B O X D I S P L A Y S T A N D
P A R A S I T E U N I T S
At the tea section, a parasite unit will be placed with a customized message as a reminder for people to take a micro break before
drinking tea. And to Make the idea of micro breaks more fun, we will place the parasite units in odd and weird places like pampers sections.
drinking tea. And to Make the idea of micro breaks more fun, we will place the parasite units in odd and weird places like pampers sections.
C A S H I E R S E P A R A T O R
At the cashier stop, we will make use of the separator to design it as a Kitkat bar. A small shelf display will be placed for last minute purchase.
P R O D U C T D I S P L A Y
M A L L E X P E R I E N T I A L
We will place a massage chair and a Kitkat vending machine inside the shopping mall, just right before the entrance gate. Those who buy Kitkat packs will get pampered by sitting on the chair and enjoy 2 minutes massage.
B R E A K C H A I R S
Emphasizing on the idea of starting anything with a break and that breaks are everywhere, we will be placing chairs attached to walls in different places
through out the shopping mall for people to sit on and rest before starting anything.
through out the shopping mall for people to sit on and rest before starting anything.
G I V E A W A Y I D E A S
